Wisdom is Calling

Wisdom calls aloud outside;

She raises she raises her voice in the open squares.

She cries out in the chief concourses,

At the openings of the gates in the city

She speaks her words…

Proverbs 1:20-21

Advertising is a major portion of modern culture.  It is quite common for more money to spent on advertising than on the production of a product.  Not only that advertising has taken on whole new forms.  From junk mail to email, from billboards to internet banners, there is a never ending stream of advertising that we can see to the point where we almost cease to notice it.  The purpose of advertising is to tell people about a product, increase appetite for that product and then instruct people on how to get the product.  We may often think of wisdom as something being impossible to find.  The cliché for seeking wisdom is to find some hidden wise man on a far away mountain top.  But here we see a different picture.  Wisdom is not hiding she is ADVERTISING!  She is not hidden but available and taking appointments.  The only thing that makes her seem difficult find is that we love our own simplicity and folly more than we value God’s wisdom.  The idea that we must travel to find wisdom is a sales tactic of another saleswoman.  As with all good things God is far more willing to give than we are to ask (James 1:5).